The development of acquaintances as an opportunity of service;

The application of the ideal of service by each Rotarian to his personal, business, and community life;

High ethical standards in business and professions; the recognition of the worthiness of all useful occupations; and the dignifying by each Rotarian of his occupation as an opportunity to serve society;

The advancement of international understanding, good will and peace through a world fellowship of professional men united in the ideal of service.